Fitness products

KLAVIYO EXAMPLE 13

Email and SMS Channel Orchestration

Coordinate email opens, SMS fallbacks, suppression windows, and conversion tracking across a multi-channel lifecycle.

MoveLab

Workout recovery kit

Segmented automation with profile fields, product logic, and channel rules.

Email open
42%
source data
SMS response
9.8%
segment output
Channel lift
17%
flow result
Interest: Skincare routine
Segment: High intent
Channel: Email + SMS opt-in
Trigger personalized flow
Glow Serum
$48.00
Moisture Cream
$42.00
Daily SPF 30
$36.00
Clean Gel
$28.00

Automation Metrics

Segment Status

Active

17%

Current result from the selected flow branch.

Next Best Action

Continue nurturing customers who match profile, product, and timing criteria.

01
Email sent
Supporting step
02
Open checked
Current journey stage
03
SMS fallback
Supporting step
04
Conversion tracked
Supporting step