Apparel and beauty

KLAVIYO EXAMPLE 15

Preference Centre and Unsubscribe Reduction

Let customers control interests, frequency, and channel preferences while updating segments automatically.

StyleBase

Choose what you receive

Segmented automation with profile fields, product logic, and channel rules.

Profiles updated
8,320
source data
Unsub reduction
23%
segment output
Segment accuracy
91%
flow result
Interest: Skincare routine
Segment: High intent
Channel: Email + SMS opt-in
Trigger personalized flow
Glow Serum
$48.00
Moisture Cream
$42.00
Daily SPF 30
$36.00
Clean Gel
$28.00

Automation Metrics

Segment Status

Active

91%

Current result from the selected flow branch.

Next Best Action

Continue nurturing customers who match profile, product, and timing criteria.

01
Preference email
Supporting step
02
Form submitted
Supporting step
03
Segments updated
Current journey stage
04
Better targeting
Supporting step