DTC brand

KLAVIYO EXAMPLE 17

Predictive CLV and Premium Offer Flow

Use predicted lifetime value, next order probability, and purchase frequency to route customers into growth segments.

DTCWorks

Growth segment dashboard

VIP Gold Customer intelligence and retention orchestration.

Predicted CLV
$842
profile field
Next order prob.
64%
tracked value
Premium upsell
13%
automation window
Customer signal
Date
Status
Value
Last purchase
Apr 24
Delivered
$92
VIP tier
May 02
Gold
$1.2K
Email click
Today
Engaged
High
Glow Serum
$48.00
Moisture Cream
$42.00
Daily SPF 30
$36.00
Clean Gel
$28.00

Automation Metrics

Segment Status

Active

13%

Current result from the selected flow branch.

Next Best Action

Continue nurturing customers who match profile, product, and timing criteria.

01
History analyzed
Supporting step
02
CLV predicted
Supporting step
03
Segment assigned
Current journey stage
04
Premium offer
Supporting step