GMGrowth Marketing ExpertiseSEO · Paid Social · Programmatic · CRM Automation
SEO · SEM · Paid social · Ad exchange · CRM automation

Growth marketing expertise across Australia, Europe and the US

A portfolio of growth systems I design and communicate: SEO and SEM demand capture, paid social creative testing, ad exchange traffic quality, CRM qualification, Klaviyo lifecycle automation, HubSpot revenue workflows and reporting loops.

Explore workflow galleryView operating stackMarket coverage
18+Years across search and media
40Klaviyo and HubSpot screens
AU · EU · USMarket execution coverage
Search demand capturePaid social creative testingAd exchange traffic QACRM qualification and routingLifecycle revenue automationAustralia · Europe · United States
Search engine optimisation and performance marketing

Expertise across search, paid media and automation.

I connect traffic channels to downstream business outcomes: qualified enquiries, pipeline movement, ecommerce retention, lifecycle revenue and attribution clarity — not just clicks, impressions or isolated campaign metrics.

SEO

Technical SEO and content architecture

Site structure, crawlability, landing-page intent, keyword clustering, internal linking, content briefs, search snippets and conversion-focused page design.

SEM

Paid search and high-intent demand

Google Ads, Microsoft Ads, campaign segmentation, exact-intent landing pages, query hygiene, conversion tracking and budget control.

Paid social

Social media marketing and creative testing

Meta, LinkedIn, TikTok and other social channels using audience segmentation, creative variants, hooks, retargeting and funnel-stage messaging.

Ad exchange

Programmatic and exchange traffic

DSP, exchange, native, display, push, pop and second-tier network tests with placement QA, frequency control, tracking discipline and brand-safety logic.

CRM

HubSpot lead and sales workflows

Lead scoring, routing, lifecycle stages, MQL to SQL handover, sales tasks, pipeline rescue, renewal triggers and revenue attribution.

Lifecycle

Klaviyo customer revenue loops

Email, SMS, segmentation, cart recovery, replenishment, VIP retention, winback, review capture and customer lifetime value growth.

Ad exchange and social media marketing

Media quality connected to CRM and revenue loops.

Paid social and ad exchange traffic need different operating controls. Social channels create demand through audience, creative and messaging signals; programmatic and exchange traffic require source-level testing, placement quality checks, tracking discipline, retargeting windows and suppression rules. The strongest model connects both to CRM qualification and lifecycle follow-up.

Meta, LinkedIn and TikTok campaign structureNative, display, push, pop and exchange traffic QACreative testing, landing-page alignment and retargetingLead scoring, suppression and attribution feedback loops
Operating stack

Growth signals connected end to end.

Active loop
01Search intentKeyword demand, landing pages and enquiry signal
02Paid social creativeAudience, offer and creative testing feedback
03Ad exchange scalePlacement quality, source checks and retargeting
04CRM qualificationLead score, lifecycle stage and sales handoff
05Klaviyo / HubSpot automationEmail, SMS, nurture and customer journey logic
06Revenue reportingPipeline, retention and attribution outcomes
Traffic QASource controlCRM handoffSales readyLifecycle loopRevenue tracked
Market coverage

Australia, Europe and United States market coverage.

Market execution changes by region: language, competition, consent expectations, traffic quality, landing-page intent and follow-up cadence all affect performance. The same operating model adapts across Australia, Europe and the United States while keeping market language, channel structure and reporting relevant to local behaviour.

Australia

Local SEO, Google and Microsoft Ads, Meta, TikTok, LinkedIn, high-intent landing pages, lead generation, ecommerce lifecycle flows and Australian market terminology.

  • AU metro and national campaigns
  • Local search and service-area intent
  • Retail, training, recruitment and property examples

Europe

Multi-market campaigns requiring tighter consent, localisation and creative-message discipline across the UK, DACH, Nordics, France, Iberia and Central/Eastern Europe.

  • GDPR-aware messaging and tracking
  • Language and regional landing-page structure
  • Search, social and programmatic testing

United States

Competitive paid media, native, social, retargeting, search and CRM follow-up environments where speed, measurement and funnel clarity matter.

  • US search and social demand capture
  • Exchange and native traffic testing
  • Pipeline, retention and attribution workflows
SEOSEMPaid SocialAd ExchangeProgrammatic DSPNative DiscoveryPush / Pop TestingKlaviyoHubSpotAnalytics & CRO
Workflow index

Case study topics covered.

Coverage includes lifecycle automation, CRM operations, paid media handoff, ecommerce retention, B2B sales workflows and reporting loops.

Klaviyo lifecycle automation examples

HubSpot CRM automation examples

Workflow strategy

Applied workflow thinking, not just channel execution.

These examples show how source tracking, segmentation, scoring, suppression, sales action, lifecycle messaging and revenue feedback loops work together in practical marketing operations.

High-value cart recovery with inventory, margin and consent decisioning

A shopper abandons checkout and the journey decides whether to send email, SMS, product proof, delivery reassurance or no discount based on cart value, stock level and consent.

Preference-led welcome journey with buyer timeline and category branching

New subscribers from SEO, paid social or exchange traffic select interest, budget and timeline so the flow builds profile data, suppresses irrelevant offers and routes to the right path.

Ad exchange traffic to CRM qualification

Programmatic and native campaigns are checked against source quality, landing-page intent, lead fit and CRM activity before budgets are expanded.

Paid social creative to lifecycle segmentation

Creative themes, audience behaviour and landing-page engagement become profile signals for Klaviyo segments or HubSpot lifecycle stages.

Stalled pipeline rescue workflow with next-step enforcement

Inactive deals trigger tasks, templates, manager alerts and sequence changes before pipeline value disappears from active focus.

Closed-won handoff to onboarding and retention

Sales success creates onboarding tasks, internal handoff notes, welcome messaging and customer success follow-up so the customer journey continues after conversion.

Contact

Discuss growth marketing, automation or CRM work.

Use this form to discuss search growth, paid media, ad exchange traffic quality, lifecycle automation, HubSpot CRM workflows, Klaviyo journeys or reporting systems.

Search growthPaid socialProgrammaticCRM automation
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